How we help The Booker Prizes reach audiences beyond the ceremony
The Booker Prizes are among the world’s most prestigious literary awards, celebrating outstanding fiction and bringing exceptional writing to a global audience. Each year, the prize generates international attention across publishing, media, culture and the arts.
TMAX has worked with The Booker Prizes over several years, supporting their in-house content team. Our work focuses on finding creative ways to bring literature and the prize conversation to life on screen. Working across ceremony films, social content and behind-the-scenes material, we help shape each piece so it feels thoughtful, accessible and culturally relevant. These projects have involved working with high-profile actors, judges and guest directors, including Dua Lipa and Sarah Jessica Parker.
Short extracts from The Booker Prize shortlisted ceremony films 2025 performed by Gabrielle Creevy, Rory Kinnear, Shazad Latif, Katherine Parkinson, Arlo Parks and Stormzy
The Challenge
The Booker Prizes need to communicate across multiple moments, audiences and platforms. The campaign does not exist as a single film or one-off piece of content. It spans the build-up to the ceremony, the event itself and the post-ceremony conversation across digital and social channels.
That means producing a large number of assets in different formats, often to very tight deadlines. A single campaign has involved films for large-scale projection at Tate Modern’s Turbine Hall, social-first edits for Instagram and TikTok, announcement films, behind-the-scenes content and platform-specific versions for online audiences.
The challenge is not only producing each asset to a high standard. It is maintaining consistency, quality and reliability across every output.
Booker Prize Judges 2025 social content
Our Service
Working closely with the Booker Prize content team and guest directors, TMAX provides flexible production and post-production support across the full range of campaign films.
This includes filming with prominent acting talent, supporting directors, managing edits through fast-moving approval processes and preparing final assets for very different viewing environments, from huge ceremony screens to vertical reels.
Because we understand the Booker Prizes’ tone, audience and campaign rhythm, we are able to provide a joined-up service across multiple outputs. Rather than building a new freelance team for each individual film, Booker can work with one trusted supplier who understands the brand, the process and the pressure of the prize cycle.
The Results
The films we have produced and edited for the Booker Prizes have become a key part of how the prize is experienced by audiences beyond the ceremony itself.
Across social platforms, the content regularly achieves extremely high engagement, with some assets reaching many millions of views. The work helps Booker extend the life of the prize campaign, connect with wider audiences and make the ceremony feel accessible, visible and culturally relevant online.
Key Takeaways
One supplier creates consistency across many outputs
For a campaign with multiple films, formats and deadlines, working with one trusted production partner helps maintain consistency across the full content ecosystem.
Ceremony content and social content need to work together
The films created for the ceremony are part of a much wider campaign. By planning for large-scale projection, digital distribution and social edits from the outset, each production can work harder across multiple platforms.
High-profile talent requires a calm, reliable production process
Working with actors, judges and guest directors demands a production approach that is organised, adaptable and discreet.
Fast turnaround does not have to mean compromising quality
With the right workflow, it is possible to deliver numerous assets quickly while maintaining the creative and technical standards required by a major cultural prize.
Strong cultural content can travel far beyond the event
By creating films that work before, during and after the ceremony, Booker is able to extend the reach of the prize and generate significant audience engagement online.